Hi, Woodmyst,
I think that this is a hitch with different plants having similar common names across the world.... in Europe this bee friendly plant, or bee balm, is a name sometimes given to
Phacelia tanacetifolia, (a plant from theAmericas) whereas I think that Bee Balm in America will refer to a
Monarda species, perhaps Monarda fistulosa and Monarda didyma ?
Because different plants have been queried in these pages, I repeat a photo of the plant in question
The flowers are somewhat similar to a Monarda flower head.