New Free Digital Gardening Magazine

[FrazerHenderson]

http://www.scottishgardener.co.uk/

The Scottish Gardener magazine was launched at Gardening Scotland. It is available to all as a digital download. The publisher calls it a 'freemium' magazine - is there no end to the ability of journalists to corrupt the English language?

[Maggi Young]

Ian picked up a  paper copy at GS.
Reading all the pre-publication spiel about the magazine it seems that their online availability will be the best thing about it, because apart from some minor excursions into other areas, the paper version will largely be available only in the Central Belt of Scotland. 
Their advertising rates are not cheap - I'd have thought with that kind of  price they'd at least be able  to send the issues across the whole country.
 Taken from : http://www.scottishgardener.co.uk/SG_MediaPack.pdf  -

UNIQUE, TARGETED DISTRIBUTION NETWORK
Our distribution has been specifically designed to
incorporate 2 specific, tailor-fitting layers that will ensure
maximum availability for Scottish gardeners as well as
market saturation for advertisers.
1. National media
- 55K copies will be inserted into
every copy of The Saturday Herald . This has an audience
throughout Scotland, from the Carlisle to the Highlands
and Islands and everywhere in between, reaching 5,500
retail outlets.
2. Specifically targeted
- No less than 25k copies will be
available FREE for the launch issue, including major cities
of Glasgow, Edinburgh and Stirling - targeting garden
centres, nurseries, private gardens which are open to the
public, hotels with extensive gardens, garden building
suppliers, landscaping suppliers and public parks and
gardens e.g. Botanic Gardens, Rouken Glen park etc.

Sigh!

It will be published quarterly. The launch issue is approx 54 pages.

[David Nicholson]

A vehicle to raise advertising revenue, the magazine bit is a "by the way"