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First, a question: do you have vine weevils around? If the answer is 'Yes', then I would repot, even if the plants are going back into the same size pot, it is a chance to wash off their roots to see there are no nasties lurking, weevil grubs, root aphid etc. and the primula will enjoy the fresh compost. In a little pot, such as yours are, even quite a small plant will use a lot of the goodness up over a season and repotting little plants is just as easy as cleaning off the top and redressing, in my view.