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I can live with a wild plant being given a cultivar name if it is significantly different from others of its kind, in the wild and assuming it is brought into cultivation. That's fair enough. What annoys me is when a wild plant of which there are hundreds/thousands/millions in the wild, all visually identical, is given a cultivar name. I was particulartly offended years ago and many alpine growers in NZ were, that an English nurseryman came to NZ, collected many plants and took them home and named them for his nursery and his family members. They were native plants which had no differences from others of the same species.
Sleazy, Dirty, Crappy, Fatty, Skinny, Pimply and Fart!
I think the clearest is: http://www.rhs.org.uk/rhsplantfinder/plantnaming.asp#tradeIt covers the use of 'trade designations' which allow a cultivar to be marketed with a name appropriate/understandable in the country in which it is being sold.The cultivar name is the same in all countries, but the 'selling' name varies from country to country.